A briefing on the results of the “EU through the Eyes of Asia” & “Asia in the Eyes of Europe” research projects, presented by the German Council on Foreign Relations (DGAP), the Asia-Europe Foundation (ASEF) and the Konrad-Adenauer-Stiftung (KAS).
Synopsis
ASEF, in partnership with the German Council on Foreign Relations (DGAP), and the Konrad-Adenauer-Stiftung (KAS) will organise a public briefing entitled “Mutual Perceptions: Asia, Europe and Germany in a Changing Global Environment " at DGAP on the 22nd of June 2012. The briefing will analyse the outcomes of the unique study, “Asia in the Eyes of Europe”, which examines media and public perceptions of 'Asia' in 8 EU member countries - namely Austria, Belgium, Denmark, France, Germany, Italy, Romania and the United Kingdom.
The study has captured and analysed over 2,700 news items from 29 media outlets, interviewed over 100 top media professionals, and conducted a survey of over 6,000 respondents to develop a unique understanding of how Europeans perceive Asia. The findings shine a very important light into how Europeans see Asia through various lenses; be it spontaneous images relating to ‘Asia’ as geographically vast and culturally rich; to the prominent Asian countries that define Asia’s rising role in the world; right through to how Asia is reported and framed in news media across Europe.
The briefing will also include a presentation from a mirror study examining how the EU is perceived in 10 countries across Asia, shining further light on the current state of Asia-EU relations in this era of economic uncertainty and shifting global power. The “EU through the Eyes of Asia”, has analysed over 7,000 news items, interviewed over 300 opinion leaders and surveyed over 10,000 public respondents on their perceptions of the EU during a period of economic and political difficulty for the EU.
The event will also feature an official launch of the publication, “Asia in the Eyes of Europe: Images of a Rising Giant”.
