Narrative Change for Think Tank Communicators

WonkComms Breakfast Club
29 März 2023
Ort der Veranstaltung
Global Public Policy Institute (GPPi), Reinhardtstr. 7, 10117 Berlin, Deutschland


WonkComms Breakfast Club am 29.03.

At the Global Public Policy Institute (GPPi), Reinhardtstr. 7, 10117 Berlin 

Stories help us make sense of the world, and they tap into deep-rooted attitudes and assumptions. That’s why the stories we tell are powerful tools for shaping public opinion and shifting policy.

But changing widely accepted narratives is difficult, time consuming, and takes discipline and coordinated effort.

What is the role of think tanks in setting and challenging narratives? Is this effort even possible – or desirable – given the remit of such organizations to be evidence driven? How do we, as think tank communicators, approach this challenge in our everyday work? And what can the process of narrative change look like in practice?

At this WonkComms Breakfast Club, please share your experiences with and thoughts on narrative change. Our discussion will be kickstarted by Katharina Nachbar of GPPi and Thomas Coombes of Hope-Based Communications who will give practical examples of how we can reframe issues in positive ways and build narratives that give political traction to research and evidence.

Coffee, croissants, and comms – what could be a better start to your morning?

Katharina Nachbar
Head of Communications, Global Public Policy Institute (GPPi)

Thomas Coombes
Founder, Hope-Based Communications

Wiebke Ewering
Head of Communications, German Council on Foreign Relations (DGAP)

Please register for the meeting here by March 24, 2023. And please forward this invitation to any friends and colleagues you think might be interested.

If you cannot join us for this session, don’t worry, there will be further WonkComms Breakfast Clubs hosted at other Berlin think tanks throughout the year. Please follow Think Tank Lab and WonkComms on Twitter for further announcements. In the meantime, please feel free to get in touch to offer suggestions for future topics and speakers.

For any questions, please contact John Schwartz ( or the Think Tank Lab team ( We look forward to seeing you soon!

About WonkComms Breakfast Clubs: WonkComms is a global network of think tank communications professionals who share ideas and best practices. Our first event took place in the UK in 2013, and we have since expanded our activities to the United States, Latin America, and now to Germany. We organize informal events on subjects that are of practical interest to our community – including previous Breakfast Club series in London and Washington, DC. You can find us on Twitter and LinkedIn. The WonkComms Breakfast Club Berlin is organized by the Think Tank Lab and Soapbox.



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