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Generative AI and its Influence on India's 2024 Elections

Prospects and challenges in the democratic process

The paper explores how Artificial Intelligence (AI) was utilized in the 2024 general elections in India, a year marked by a significant increase in the use of technology in political campaigns. The widespread use of AI tools globally during the „super election year,“ a term coined by the UNDP, raised questions about their impact on democratic processes. In the Indian elections, key applications included deepfake technology, targeted voter outreach, and AI-generated campaign materials. AI was employed both positively – enhancing the effectiveness of campaign outreach and enabling customized messaging – and negatively, allowing campaigners to amplify propaganda and spread deceptive content and misinformation to the masses, which was not possible in previous election campaigns.

External Publications

The G7’s Geoeconomic Future

Insights from Conflicts with Russia, China, and Iran
Author/s
Dr. Claudia Schmucker
Dr. Stormy-Annika Mildner
Avi Shapiro
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